HB Antwerp launches experimental diamond brand born of the metaverse: Signum


Entrepreneurial diamond start-up, HB Antwerp, has recently announced its new experiential diamond brand, Signum, which represents the first luxury brand created by nature and born in the Metaverse!

Signum is aimed at a new generation of luxury consumers who value self-expression, transparency, and sustainability. Signum leverages its unique business model and blockchain technology to link physical and digital diamond ownership, merging them into a single community.

Signum intends to empower its leaders and community to:

Be the co-creators and designers of physical polished diamonds expertly carved from natural rough diamonds;

Invest in products that will keep their value via non fungible tokens (NFTs); and

Have a positive impact on the lives of millions of people in Africa through Signum's economic and social investments in each diamond's country of origin.


To celebrate the creation of the brand and its dual digital/physical origin, Signum collaborated with NFT community Next Decade to develop an inaugural product drop of diamond-inspired NFTs.

BunsLandxSignum is a collection of 12 "metarough" diamond NFTs. Each represents a specific rough diamond and reflects the stone's unique composition and future potential for transformation into multiple "metapolished" diamonds. Purchasers will gain access to future NFT drops and join the exclusive BunsLand community. The NFTs are available for purchase via https://store.buns.land/.

"With Signum, we created a new diamond brand for consumers of the future, marrying a product steeped in tradition with a non-traditional approach. We view diamonds as art, created in nature, shaped by creativity and innovation," said Shai de Toledo, Co-founder, HB Antwerp. "Through the first-edition BunsLandxSignum NFTs, we are offering open-access investment opportunities in rough diamonds as we enter a new era in luxury goods."

"People are going to consume more and more digital products in the coming days, and Signum is one of the pioneer luxury brands innovating in this space, the Metaverse," said Alexandre Frih, Founder, Next Decade. "With BunsLand, we are proud to enable Signum to enter successfully into this digital era."


From Idea to Reality. Introducing: Simayaz



As women continue to lead and empower nations and industries, here’s another leader who brings multi-industry best practice expertise to get fashion & lifestyle adapt with the new normal. Simayaz is redefining style by introducing fine jewelry in exquisite real pearls at genuine prices. Thus, winning hearts by making high-quality fine jewelry more desirable and more affordable.

We’re extremely excited to work with Shrabonee Paul to make the Simayaz jewelry line available on CaratX. See The Simayaz Story here

Check out the launch of the: Natural Pink Pearl Drop Pendant Set


CaratX Launches New Platform For Sellers During Covid


Article: CaratX Launches New Platform To Help Diamond, Gemstone and Jewelry Buyers and Sellers

CaratX launched in 2020 after we recognized the need for a better e-commerce and m-commerce channel. CaratX offers a unique channel that connects buyers and sellers through the CaratX platform, while enabling them to do business through actual e-commerce and m-commerce. Their mission, as stated on the website: Our mission is to connect the diamond industry on a single platform. To provide retailers, wholesalers, dealers, brokers and independents a place to buy and sell to customers. 

"Businesses need tangible solutions now more than ever. We can't keep doing the same thing over and over, then expect things to change in our favor. The industry needs help and technology can facilitate that objective. The fees, the lack of transparency, the waiting for a seller to respond, the lists upon lists that you have to sift through, and the lack of trust. It's time for a change. Businesses of all kinds in the diamond/jewelry space are being strangled by all the red tape. Now is the time to make things easier not harder. Especially during Covid-19! That's why we're doing this. That's the problem we want to solve", says Josh Burwick, Co-Founder and CEO of CaratX. 


Marketplaces for Business- How do I pick the right one?


Selling on a Marketplace for your Business: Picking the Right One

Picking a marketplace to sell on for your diamond, gemstone or jewelry business can be difficult. There is only a few options out there, so you have to decide what is important for your business. Some things to think about: 

1. What are the fees? Yeah...fees. Most of the options today are: fees galore. Listing fees. Subscription fees. Transaction fees. Refund fees. Return fees. Re-stock fees. Re-list fees. Have you not had enough of this? Make sure before you open a store or sell something online- you ask about their fee schedule. Ask us about ours in fact. We are open about it. 

2. Does it have a shopping cart checkout? This is another biggie. Many of the marketplaces out there don't have a true checkout experience. Like...I want to put my credit card in and buy the product to have it shipped to me. Not buy access to some list and then have to send an email or a message to the seller! It is 2020 after all. We have the technology to support a true e-commerce checkout experience.

3. When does your business get paid? When you sell an item, it is cricitally important to ask: When do I get paid after my item sells? Many of the other guys and have lengthy pay-out periods or delayed processes. That or they charge you so much your margins dissapear. Either way, no one wants that. 

We hope this helps you make the right decision for your business! Follow us on Twitter and Facebook to keep up to date with the latest at CaratX!